Which Designers See the Most Price Drops?

The RealReal uses an automated markdown system. If an item doesn't sell within a certain window, its price drops by 20%, then 30%, 40%, and sometimes even 50% or more. But some brands are far more likely to hit these steep markdown tiers than others.

The Markdown Leaders

Based on our tracking of active inventory and historical price drop events, these designer categories see the most frequent price reductions:

• Gucci Men: A staggering 799 recorded drop events across active inventory.
• Louis Vuitton Men: 660 drop events observed.
• Prada Men & Women: Combined over 700 drop events, with women's items seeing an average drop percentage of 4.7% per event.
• Celine Women: A notable 10.6% average drop percentage across 121 recorded events.
• Bottega Veneta Women: Experiencing an average drop of 5.9% per event.

The Waiting Game

If you are eyeing an item from one of these categories, patience is often rewarded. The data suggests that these items are frequently initially overpriced relative to market demand, triggering the automated markdown schedule.